‘It’s Pure’ cleansers are just pure and simple organic plant ingredients. We do not include any SLS or other harsh detergents that will strip your hair of its natural oils. We never add artificial preservatives or any other synthetic additive. The ‘It’s Pure’ brand really does stand for pure, natural and organic without compromise.
A clarifying clay treatment for your hair to use prior to using our It's Pure Organics hair colours; to help you get the best results from your henna hair colour.
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