Herbal Hair Colour Frequently Asked Questions

How do I use It's Pure hair colours?

It’s Pure herbal hair dye is simple to use – just mix the powder with warm water to a yoghurt-like consistency and apply. Cover your hair with the cap provided and wait for the colour to develop. The amount of time it needs to be left on varies with each shade from 30mins to 4 hours, so follow the full instructions in your individual pack carefully. The colour often develops further over a couple of days as it oxidises.

How much natural hair dye will I need?

One pack of herbal hair colour powder is usually enough for shoulder-length hair. Very thick hair will need more, or if your hair is very fine you’ll need less.

What will the colour outcome be, or what colour should I choose?


Can you lighten your hair with your hair colours?
No, they will not lighten your hair as they do not contain peroxide.

Can I use your hair colours on top of chemically dyed hair?

Many customers have successfully used our hair colours on top of chemical dyed hair, but you have to be careful because it will affect the way the colour takes and the colour could be unpredictable and not what you expected. The following points should be considered:

1. It is best to wait 5 or 6 weeks after a chemical dye.
2. It is important to strand test the chemical dyed hair first to check that the colour is what you want before putting on your full head of hair.
3. If your hair is bleached it is especially important to strand test because bleach changes your hair structure and makes it more porous and so the colour can appear more brassy or go a strange colour.

Can I use chemical dye after using your hair colours?
It is usually OK to use a deposit only, darkening chemical hair dye on top however you still have to careful that the colour is as you would expect. It is best to wait 5 or 6 weeks after the natural hair colour and strand test to check the colour is what you would expect.

It is not recommended to use chemical bleach on hair that has been dyed with a herbal hair colour containing indigo, i.e. black or brown shades or indigo itself, unless it has faded or grown out. This is because bleach will not remove indigo so you may possibly be left with a bluish colour. If you do want to try it please strand test first.

Can I used your hair colours if on chemotherapy or pregnant?
During chemotherapy or pregnancy, we would advise you must check with your doctor if it is OK for you to use them. Our hair colours are quite different to chemical dyes as they are all natural and henna based and usually doctors are fine with them but it is always good to check in case your condition is different.

If you would like to show your doctor the full ingredients list of the products these are on the corresponding product pages on the website, on the packet, or alternatively we can send you a document listing the ingredients of all the hair colours we sell.

Are your hair colours permanent?
The longevity of the hair colours depend upon which shade you use and how porous your hair is. For example the hair at the roots tends to fade more quickly than the hair at the ends which is more weathered and therefore more porous.

In terms of shades, the red shades are virtually permanent. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair.

Do your hair colours cover grey?
Most of our customers use them to cover grey. They will not cover grey as strongly as chemical dyes. Where you have grey hair it will usually be a lighter colour to the rest i.e. if you have some brown and some grey hair the grey hairs will usually come out lighter than the brown hair.

Can I use your hair dyes if I am allergic to chemical dyes?
Many customers who are allergic to conventional hair dye happily use It's Pure. Our hair colours are natural and henna-based, without PPD, peroxide, ammonia, resorcinol or any artificial chemicals. However, we cannot guarantee that you will not be allergic. This is the same as with many natural products, such as nuts or strawberries that people may have allergic reactions to even though they are only natural.

To be sure of whether you will react to a hair colour it is best to perform a patch test 48 hours prior to putting the product on your scalp. To do a patch test, put a small amount of dye on the inside of your elbow. If any reaction occurs (itching, flakiness, redness) you may have a reaction to the hair colour.

What is the best shampoo to use on coloured hair?
Like our products, we would recommend using a gentle, organic shampoo, like the Gentle Herb Shampoo from Odylique

Where do the It's Pure dyes come from?
We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants. 

For more information about us, please click here

Featured Products
Certified Organic Henna Powder Body Art Quality

Certified Organic Henna Powder Body Art Quality£6.90  -  £52.75

Soil Association certified organic body art henna Super fine quality suitable for henna tattoo or hair colouring.

Certified Organic Indigo Powder

Certified Organic Indigo Powder£6.85  -  £52.70

Certified organic pure indigofera tinctoria indigo leaf powder

Henna For Hair Powder & Indigo Powder Certified Organic

Henna For Hair Powder & Indigo Powder Certified Organic£12.99  -  £51.50

Pure certified organic henna for hair and certified organic indigo powder. Used together to create auburn, brown or black shades. (In separate packages).

It's Pure Organics Herbal Hair Colour Dark Brown

It's Pure Organics Herbal Hair Colour Dark Brown£10.95

This shade darkens grey, blonde or medium brown hair. Darker than Natural Brown.


Questions? To ask any question about our hair products, click here.