It's Pure Organic Herbal Hair Colour Natural Brown

I have used Its Pure ‘Natural Brown’ as I no longer wanted to use chemical dyes (the peroxide element always dried my hair and eventually led to it looking orange).

I have looked at the various application methods online and after a few attempts at leaving it on for 4 hours (which gave a good result), I then left in on overnight (covered in cling film and a towelling hair wrap) - the results were amazing! I always leave my hair four days before washing it, to allow the colour to fully ‘take’. Since then I have had so many compliments about how healthy, natural, full and shiny my hair is, with such a lovely colour (friends say it looks natural as opposed to dyed, and they asked me if I actually had any grey hair 😀 nb yes I do!!). Wish I had discovered this years ago!

I used It's Pure, Natural Brown, for the first time this week & am favourably impressed. I became allergic to other permanent hair colours, including, most recently "Naturtint". I was in despair, thinking I was doomed to having grey hair for the rest of my life. Now, I know that this will not happen, since discovering It's Pure Natural Brown. I'm thrilled with it & cannot praise it too highly - I just applied it to my grey roots, left it on for three hours - it has covered all the grey & has left my hair in lovely condition. I like the yogurt like consistency of the mixed product, being a firm consistency, it is easier to apply to the hair & to target grey roots more accurately. Thank you, It's Pure, I am delighted with your product, & will continue using it.

I have recently bought this colour and it is a really dull... It didn't have any special undertones. My hair is light brown with white hairs and I found the white hairs weren't covered as well as they have been when using the chestnut dye.

Really pleased with this product. I've been growing out bleached highlights and wanted a more rich all over colour, my hair is naturally mousy brown, this darkened it enough but not too dark which is often the worry with henna dyes. Not too difficult to use, left on for 3 hours. Lovely shiny even colour. Will use again.

I strand tested Golden Blonde and strands turned ginger. So I chose Natural Brown. Strand tested hair on grey, some hi lighted hair and natural mousy hair. After 24 hours only detected a small difference but a little better than my own so I went ahead today. I have pretty dark hair now with green tints over the hi lighted hair and ginger roots whilst my own mousy hair is very dark. Horrified. Don't know where to turn next as I cannot use general dyes as allergic. Please help. I just want to be blonde with grey covered or look like hi lights. I wish Golden Blonde worked

Having become extremely sensitive to hair dye in the last 5 years, my hairdresser uses OCS dye and foils. However I was looking for an even more natural product and was wanting to be able to do it myself.

I was very nervous about using the dye in case I reacted, but happy to say I didn’t. I was disappointed however that having applied the dye twice to my hair for 2 hours each time it has failed to cover my greys at all. For this reason I won’t be buying it again.

Wow henna has changed since I last used it 30 years ago!
Over the last few years I've been getting headaches after I've dyed my hair, I'm presuming it's the chemicals, so was looking for something more environmentally and me friendly.
I used to henna my hair(bright red) when I was in my 20's and it was a lot thicker and messier to use, apparently they used to put sand into it to thicken it up?
I'm glad to say this henna is completely different to use and doesn't give me headaches.
I'm also at the point where I'm contemplating going my natural colour and letting the grey come through!
This is giving me the option to go nearer my natural colour with the grey blending in without being hidden.
It also conditions the hair beautifully.

Fabulous product

I must admit I’m not a great one for leaving reviews, but this product is amazing! I’ve always had my now greying hair coloured at the hair dresses, but with the Coronavirus lock down I had to find an alternative! Now I really wanted something natural and chemical free and after reading some reviews took the plunge and brought the light brown. Although it looked horrifying putting it on my roots, after 1 hour 20 it washed out easily and left my hair looking AMAZING! It covered my greys completely and matched my hairs tones perfectly! I’m writing this after only a week so I’m hoping it holds its colour. If it does I’m converted... and no nasty chemicals! Thank you ☺️

I am allergic to every other hair dye product. But this really works. I use it every 5 weeks, it covers grey, and leaves my hair really shiny and healthy. It’s a bit messy to put on, I leave it on for 3 hours, it takes 24 hrs for the colour to fully develop, and your hair smells a bit “earthy” for 2 days, but it really works. Could not manage without it.