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It's Pure Organics Herbal Hair Colour Dark Brown

It's Pure Organics Herbal Hair Colour Dark Brown
Our Price:  £10.95


7,908 units

Model:  E0610
size:  110g
Certification:  Soil Association

Volumising, strengthening and revitalising. This dye gives your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs. Have a look at the reviews below!

It’s Pure Dark Brown hair dye is entirely natural and the final result depends on your hair colour before using it. The colour will be unique to you.

As a guide, you can expect the following:

If you have...

The likely result is…

White or very light blonde

Light-medium brown

Dark blonde

Medium brown

Light brown

Medium-dark brown

Medium brown

Dark brown

Salt-and-pepper mix of white & brown hair

The white hair goes light brown, and the dark hair a darker brown

To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.

A few other things to bear in mind:

You can achieve a darker colour result with repeated applications.  

The colour is also affected by how long you leave the paste on. If you leave the paste on for 1 hour it will be a lot lighter than if you leave it on for 3 hours.

When you first wash out the dye it will often not be the full depth of colour but will gradually deepen to its true colour as the dye oxidises with the air.

On very light coloured or grey hair the colour sometimes appears to have a green tinge at first, but don’t panic - this will fade gradually over a few hours or days, as the dye oxidises, and the colour deepens.

If your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. 

It is not recommended to use chemical bleach after using herbal hair colour containing indigo unless it has faded or grown out. This is because bleach will not remove indigo so you may be left with a bluish colour.

There may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.

Herbal Hair Colour Dark Brown Ingredients - INCI:

Indigo tinctoria (indigo) powder, Lawsonia inermis (henna) powder, Cassia auriculata (cassia) powder, Emblica officinalis (amla) powder.
100% organic, no artificial additives whatsoever.

See our natural hair dye FAQs here.



Questions? To ask any question about our hair products, click here.

Customer Reviews
It's Pure Organics Herbal Hair Colour Dark Brown
Average Rating (27 Reviews):  
Write a Review and share your opinions!

Dark brown hair colour
Thursday, 9 December 2021  |  Gweneth

After becoming allergic to every product out there I discovered your henna powder. No reaction whatsoever!!! Used to get eczema on scalp and back of neck! Thank you.

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1 of 1 people found this review helpful.

Monday, 30 March 2020  |  M

I always forget to write reviews for things I've bought but this time, I just had to.

I bleached my hair for just over two years, my natural colour being a darkish brown. A year or so ago I developed a really sensitive scalp and dandruff out of nowhere, and sadly suffered a couple of bad reactions to bleach before I threw in the towel with it all.

After I had a bit of an identity crisis, I decided to go back to my natural colour, but as I have a partner who has a severe allergy to PPD, I was unable to use any old box dye or go to a hair salon.

I was hesitant to try henna at first due to worries of a reaction, how permanent it was, ohmygod being blonde is my life etc, but after tons and tons of research, and with my brown/ginger/blonde/white hair looking odder every day, I took the plunge.

I ordered the tester size of the auburn (to add warm tones back to my whiter hair) and the dark brown. This order arrived within days!

I performed a patch test for 48 hours with both colours, and had no reaction. The strand test was also successful - I was surprised when I saw the dark streak of hair at the end of it all.

I ordered the full size of the same colours - again, this arrived in a matter of days.

I applied the auburn first and left it on for approximately 4 hours. The application was messy which is to be expected (I recommend sitting in the bath) but also oddly therapeutic. I rinsed and dried my hair as normal.

In the instruction leaflet that comes with the henna (you also get a shower cap, gloves, etc) - it says that on whiter or grey hair, the dye can look green for a few hours or days as it oxidizes, and not to panic.

Naturally, I panicked. The ends of my hair were green! But, the instructions were right - this disappeared overnight.

Next day, I repeated the process with the dark brown dye. Again, the ends were green for a little while - this time taking a few days to disappear - but once they had, I was absolutely in love with my hair.

I wish I had used henna sooner. My hair is the softest it's been in years, it's amazing not having to worry about allergic reactions, and there is something weirdly satisfying about mixing up loads of green sludge and slapping it on your head. 11/10.

M R, 22.

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4 of 4 people found this review helpful.

Dark/Natural Brown Herbal Hair colours
Sunday, 1 March 2020  |  Sabine

I have been using colours with PPDs in them hitherto but was unhappy about this and ordered yours as 'a shot in the dark'. I left a pack with my hairdresser for her to read your leaflet prior to my next colouring, but she rang me back fearing that these would be unsuitable. We are both concerned that I have to sit in the salon for hours on end, and that the colour may turn green (?!!) and can continue to darken after the treatment is finished with no way to lighten it afterwards - not risks I want to take, so I have to write these off and look elsewhere. Sorry!

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1 of 11 people found this review helpful.

Great for sensitive scalp
Wednesday, 12 February 2020  |  Carol

The product was a bit messy to apply and, initially, produced a slightly green tinge on my grey hairs. However, as stated on the packet this disappeared after a day or so and left a very natural looking dark brown with slightly lighter 'highlights' where the grey hairs are. I do not usually colour my hair because I have a very sensitive scalp and I can't usually use anything other than a very expensive, specialised shampoo. However, two weeks after using It's Pure I have no flaking or itching. I will definitely use this product again (1 packet will do 2 colourings on my very short hair).

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1 of 1 people found this review helpful.

Great hair dye option
Thursday, 3 October 2019  |  Samantha

Wonderful colour and makes your hair beautifully soft. Much gentler than other dyes and improves hair condition. Highly recommended!

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2 of 2 people found this review helpful.

Gentle and effective
Friday, 30 August 2019  |  Louise

Leaves hair soft with a warm tone, I do have to leave the colour on for about 4 to 6 hours to get a desired effect; but as there are no harsh chemicals I don't mind!

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1 of 2 people found this review helpful.

It's pure dark brown hair dye
Wednesday, 31 July 2019  |  Neesha

Was a good colour however won't colour grey well

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This review has not been appraised.

I am pleased
Wednesday, 3 July 2019  |  Yasemin

I feel lucky to get know this product. My hair iş ash brown. I have grey hair at front. In my first purchase I bought natural brown. But I after appliying on grey hair it seemed ligther. Dark brown iş perfect on grey hair. Now grey's are natural brown. For the rest of my hair I use natural brown.

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This review has not been appraised.

Amazing product!
Friday, 14 June 2019  |  Carly

This is my second purchase of this product and I absolutely love the result! My natural hair colour is a dark brown, but slightly lighter in shade than the Herbal hair colour. It leaves my hair a lovely and even dark brown with a gorgeous shine. Really easy to apply myself. It doesn't bleed onto my pillow or leave residue. Absolutely Love!!

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This review has not been appraised.

No reaction
Monday, 10 June 2019  |  Gordon

Bought because my wife has massive reactions to all permanent and semi permanent hair dyes and the subsequent dashes to A&E.
Have used this three times now and not a tingle, no redness.
It does take longer to apply and even longer to wait, (up to 3 hours) but well worth the time.
The colour is very good. (Male writing this). Weird to see it sitting on her head all green, then after washing out transformed into a loverly dark brown.
Most pleased with the results.

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3 of 3 people found this review helpful.

Read all 27 customer reviews...