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It's Pure Organic Herbal Hair Colour Chestnut

It's Pure Organic Herbal Hair Colour Chestnut
Our Price:  £10.95


9,198 units

Model:  E0621
Brand:  It's Pure Organics
size:  110g
Certification:  Soil Association

Volumising, strengthening and revitalising. This dye gives your hair extra shine and a luscious healthy-look, thanks to the power of Ayurvedic herbs. Please see the lovely reviews below!

It’s Pure Chestnut brown hair dye is entirely natural and the final result depends on the existing colour and chemistry of your hair, so will be unique to you.

As a guide, you can expect the following:

If you have...

The likely result is…

White or very light blonde

Light auburn

Dark blonde

Light chestnut

Light brown

Warm medium chestnut

Medium brown

Warm chestnut undertones

Mix of light-medium brown, with grey

The grey hair will have auburn highlights and brown hair will be a richer brown


To check the colour, we recommend you strand test a small section of your hair before applying to your entire head.

A few other things to bear in mind:

Leaving the paste on for a longer time will make the colour stronger. If you want a deeper colour, you can also build up the colour with a second application.

The true colour takes a few hours to develop. - When you first wash out the colour it will often not be the full depth of colour, but it will gradually darken to its true colour. - It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.

On dark brown hair this colour will probably not show up.

If your hair has been chemically lightened it will affect the colour result. - Chemical lighteners make your hair more porous and thus absorb the colour less predictably. 

There may be slight variations in colour result between different batches of Herbal Hair Colour. - The botanical ingredients can be affected by varying climatic conditions from year to year.


Herbal Hair Colour Chestnut Ingredients - INCI:
Indigofera tinctoria (indigo) powder*, Lawsonia inermis (henna) powder*, Cassia auriculata (cassia) powder*,  Emblica officinalis (amla) powder*.  
* Denotes Certified Organic

100% organic, no artificial additives whatsoever.

See our natural hair dye FAQs here.


Questions? To ask any question about our hair products, click here.

Customer Reviews
It's Pure Organic Herbal Hair Colour Chestnut
Average Rating (7 Reviews):  
Write a Review and share your opinions!

Great shine and colour
Monday, 22 November 2021  |  Diana

Easy to use and has given my hair a real lift with great shine and just as much colour as I wanted. I will use it again

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Take a tester first
Wednesday, 11 March 2020  |  Lizi

I've used Its Pure for several years, and been thrilled with the results, a very natural way of colouring over the greys. Previously used natural brown, which has been brilliant! You just need to give it plenty of time to develop, but it does not irritate my sensitive skin nor stain the bathroom, when washing off! However I fancied a change, so just bought and used the Chestnut brown, but really wish I had stuck to Natural brown. The Chestnut has come up a lot darker and gives quite a strong reddish hue, so take my advice and use a tester first!

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2 of 2 people found this review helpful.

Fantastic product
Thursday, 13 February 2020  |  Nikolina

I mix chestnut and brown shades and it worked for me fantastically. Leave past 3 hours in my roots area and it covered almost all grey hair, colored nicely roots and bit hair under roots in warm brown shade. Just to note that my hair was previously chemically colored in balayage style so I needed roots and bit hair under roots color repair. With this product I got fresh look because of chestnut shade with shine and I m extra satisfied with a coloring result regarding fact that it is non chemical color.

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very good
Sunday, 29 September 2019  |  Karolina

very good

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This is for life!
Friday, 26 July 2019  |  Ute

I have been using 'It's Pure Organic Herbal Hair Colour Chestnut' now for 9 months and can say with 100% certainty that this choice of hair colour is going to be for life for me.

Having suffered from (possibly age related) hair loss, and the general condition of my hair being really poor, it has taken a couple of applications to start seeing the benefits but persistence has paid off!

Its shine and depth of colour has been commented on by young and old alike and I feel so much better in myself with the significantly improved condition and substantial reduction of hair loss.

It is easy to prepare and apply. 1 pack is enough for my shoulder length hair and I look forward to this treat every 4-6 weeks. Serious Me-Time.

Wouldn't be without it. Thank you so much

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4 of 4 people found this review helpful.

Excellent product and service
Tuesday, 3 April 2018  |  Jane

I've used very many henna products, both in powder and creme forms. Its Pure Organic Herbal Hair powder is the best I have come across! It's easy to mix, washes out easily and the colour is rich, intense and really doesn't fade. Best for me is that it covers grey brilliantly! Service is also excellent, well and safely packaged, and speedily dispatched. Highly recommended, thank you, I'm a very happy customer and will be back!

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2 of 3 people found this review helpful.

Monday, 18 July 2016  |  Maria

Great product, covered grey, hair shiny, I am very happy and will buy again!

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2 of 2 people found this review helpful.