It's Pure Certified Organic Hair Colour


Soil Association Organic Logo

Beautiful natural hair colour and care – stress free!
No PPD, GMOs, metal contaminants, or artificial additives of any kind
The only hair dye certified organic by the Soil Association
100% natural, vegan and cruelty-free
‘It’s Pure’ hair dye and care products are made in the UK from the purest organic ingredients, guaranteeing you the safest, most potent and effective products for your hair.
Read more about It’s Pure and our ingredients here…

Trade Enquiries
If you are a retailer and wish to buy It's Pure Organics products wholesale please submit a trade enquiry here.

Questions? To ask any question about our hair products, click here.